MSc International Fashion Marketing
Our MSc International Fashion Marketing focuses on providing an understanding of all areas of fashion marketing and retailing in an international context. From market analysis and product development right through to buying and merchandising the programme look in depth at these areas as well as retail management retail logistics and marketing communications The way in which all of these areas contribute to both business development and brand management is also studied.
The programme was developed in association with leading fashion retailer and visionary, George Davies. Programme content and programme delivery are supported by our close links with not only George Davies, who gives a masterclass to students each year, but also the wider fashion retail industry. The programme includes guest lectures delivered by leading fashion retail experts as well as visits to leading fashion retailers, and a class trip to Milan, one of Europe’s leading fashion capitals.
Our MSc International Fashion Marketing will give you the critical perspective, commercial insight and creative attitude needed to excel in the retail fashion industry today.